Next cohort: Jan 10
Next cohort: Jan 10
$200 OFF ENDS DECEMBER 31
Build and launch your online course in 6 weeks.
Build and launch your online course in 6 weeks.
Build and launch your online course in 6 weeks.
Join my live cohort to validate your course idea, build your lessons & launch to a waitlist. Taught by a coach behind 9 profitable courses.





1,200+ creators coached
1,200+ creators helped
Meet your coach
Meet your coach
Meet your coach


About
In 2021, I had a course idea and no idea how to sell it.
A few years later, I’ve launched 9 courses and helped 1,200+ experts launch theirs. I did it with a small email list, a clear plan and no paid ads.
38K+
Newsletter readers.
Grown alongside 4,000+ paying students.
9
Courses across 5 topics.
Wellness, design, money, writing and coaching.
1,200+
Course creators coached.
Plus launch workshops for online schools.
$2.4M
In student course sales.
Earned by Launchwright graduates since 2023.
4.9/5
Average cohort rating.
From 600+ end-of-cohort reviews.
Inside Launchwright, I’ll walk you through the exact launch plan I use to validate an idea, build the course and fill it with paying students.
Inside Launchwright, I’ll walk you through the exact launch plan I use to validate an idea, build the course and fill it with paying students.
The system
I’ll teach you the exact system I used to launch 9 profitable online courses.
LAUNCH WEEK REVENUE
$11,240
in launch week
M
T
W
T
F
S
S

Kenji Watanabe
Launchwright student
LAUNCH DAY
$
New sale
now
Home Strength Course, $297
$
New sale
2m

Daniel Mensah
Launchwright student
COHORT STATUS
40 of 40 seats
Cohort full

Sofia Marquez
Launchwright student
LAUNCH WEEK REVENUE
$11,240
in launch week
M
T
W
T
F
S
S

Kenji Watanabe
Launchwright student
LAUNCH DAY
$
New sale
now
Home Strength Course, $297
$
New sale
2m

Daniel Mensah
Launchwright student
COHORT STATUS
40 of 40 seats
Cohort full

Sofia Marquez
Launchwright student
The problem
You know your stuff, BUT your course still isn’t launched.
✅ Maybe you’ve got the idea.
✅ Maybe you’ve even started recording.
But there’s no real plan behind it.
❌ “You’re not sure anyone will pay for it.”
❌ “You don’t know what goes in each module.”
❌ “You’re filming lessons without a launch date.”
❌ “You’ve got no list to launch to.”
❌ “You’re not sure anyone will pay for it.”
❌ “You don’t know what goes in each module.”
❌ “You’re filming lessons without a launch date.”
❌ “You’ve got no list to launch to.”
And you’re hoping that somehow… recording more lessons will turn into sales. It won’t. Not without a plan.
Your course shouldn’t just exist. It should sell.
Proof
I’ve launched 9 courses of my own, coached 1,200+ course creators, run workshops for online schools and creator teams, and built a business around teaching. Every launch started with a small, warm list.
PEBBLEWICK
CORVANE
LARKWEATHER
MOSSBRIGHT
BRINDLEMARK
QUILLMERE
HALVERLY
PEBBLEWICK
CORVANE
LARKWEATHER
MOSSBRIGHT
BRINDLEMARK
QUILLMERE
HALVERLY
4.9/5
COHORT RATING
$2.4M
STUDENT SALES
1,200+
CREATORS COACHED
4.9/5
COHORT RATING
$2.4M
STUDENT SALES
1,200+
CREATORS COACHED
I also host a free monthly launch circle for course creators, with small rooms of experts swapping what’s working right now, online and in person in Bristol.



The misconception
“I’ve recorded half my lessons, but I’m scared nobody will buy the course”
Lessons ≠ sales.
Lessons ≠ sales.
Lessons ≠ sales.
Some of my most successful students launched to lists of under 500 people and made $20k+ from their first cohort.

Tom Whitfield
★★★★★
“Pre-sold $6,200 in week 3”
The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Maya Okafor
★★★★★
“First launch: 64 students”
I’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.

Priya Raman
★★★★★
“From idea to launch in 6 weeks”
I finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.

Tom Whitfield
★★★★★
“Pre-sold $6,200 in week 3”
The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Maya Okafor
★★★★★
“First launch: 64 students”
I’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.

Priya Raman
★★★★★
“From idea to launch in 6 weeks”
I finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Get started
Learn. Build. Launch.
Don’t wait until next year to finally launch your course. Start now!
What’s inside
What’s inside Launchwright?
You get coached by Isla Marrowby herself and join a small group of experts building their courses together. By the end of the cohort, you won’t just have an idea; you’ll have a validated offer, finished lessons and a plan to launch them.
Your Course
Build the Course
Validate your idea
↓
Outline your modules
↓
Record lessons that land
↓
Set up your course platform
↓
A finished course students can start today
Launch & Sell
Find your first buyers
↓
Shape your offer and price
↓
Build your waitlist
↓
Run your launch week
↓
Turn students into referrals
↓
A launch plan you can run again and again
Build the Course
Validate your idea
↓
Outline your modules
↓
Record lessons that land
↓
Set up your course platform
↓
A finished course students can start today
Launch & Sell
Find your first buyers
↓
Shape your offer and price
↓
Build your waitlist
↓
Run your launch week
↓
Turn students into referrals
↓
A launch plan you can run again and again
THE 6-WEEK PLAN
The Launchwright Curriculum
Starts Monday, January 10, 2028. Three live sessions a week, 12 to 1 p.m. ET.
6 weeks
18 sessions
3 live calls a week
12 months access
6 weeks
18 sessions
3 live calls a week
12 months access
to
MON
10
Jan
12 p.m. ET
Find your profitable course idea
Lesson
60 min
WED
12
Jan
12 p.m. ET
Validation sprint
Workshop
90 min
THU
13
Jan
12 p.m. ET
Idea review clinic
Q&A
45 min
to
MON
17
Jan
12 p.m. ET
Map your students’ transformation
Lesson
60 min
WED
19
Jan
12 p.m. ET
Course outline workshop
Workshop
90 min
THU
20
Jan
12 p.m. ET
Outline review clinic
Q&A
45 min
to
MON
24
Jan
12 p.m. ET
Plan lessons that get results
Lesson
60 min
WED
26
Jan
12 p.m. ET
Recording and slides workshop
Workshop
90 min
THU
27
Jan
12 p.m. ET
Lesson review clinic
Q&A
45 min
to
MON
31
Jan
12 p.m. ET
Choose and set up your platform
Lesson
60 min
WED
2
Feb
12 p.m. ET
Sales page workshop
Workshop
90 min
THU
3
Feb
12 p.m. ET
Tech Q&A clinic
Q&A
45 min
to
MON
7
Feb
12 p.m. ET
Build your waitlist
Lesson
60 min
WED
9
Feb
12 p.m. ET
Launch email workshop
Workshop
90 min
THU
10
Feb
12 p.m. ET
Pricing and offer clinic
Q&A
45 min
to
MON
14
Feb
12 p.m. ET
Run your launch week
Lesson
60 min
WED
16
Feb
12 p.m. ET
Live launch workshop
Workshop
90 min
THU
17
Feb
12 p.m. ET
Launch debrief and next steps
Q&A
45 min
to
MON
10
Jan
12 p.m. ET
Find your profitable course idea
Lesson
60 min
WED
12
Jan
12 p.m. ET
Validation sprint
Workshop
90 min
THU
13
Jan
12 p.m. ET
Idea review clinic
Q&A
45 min
to
MON
17
Jan
12 p.m. ET
Map your students’ transformation
Lesson
60 min
WED
19
Jan
12 p.m. ET
Course outline workshop
Workshop
90 min
THU
20
Jan
12 p.m. ET
Outline review clinic
Q&A
45 min
to
MON
24
Jan
12 p.m. ET
Plan lessons that get results
Lesson
60 min
WED
26
Jan
12 p.m. ET
Recording and slides workshop
Workshop
90 min
THU
27
Jan
12 p.m. ET
Lesson review clinic
Q&A
45 min
to
MON
31
Jan
12 p.m. ET
Choose and set up your platform
Lesson
60 min
WED
2
Feb
12 p.m. ET
Sales page workshop
Workshop
90 min
THU
3
Feb
12 p.m. ET
Tech Q&A clinic
Q&A
45 min
to
MON
7
Feb
12 p.m. ET
Build your waitlist
Lesson
60 min
WED
9
Feb
12 p.m. ET
Launch email workshop
Workshop
90 min
THU
10
Feb
12 p.m. ET
Pricing and offer clinic
Q&A
45 min
to
MON
14
Feb
12 p.m. ET
Run your launch week
Lesson
60 min
WED
16
Feb
12 p.m. ET
Live launch workshop
Workshop
90 min
THU
17
Feb
12 p.m. ET
Launch debrief and next steps
Q&A
45 min
to
MON
10
Jan
Find your profitable course idea
Lesson
12 p.m. ET
60 min
WED
12
Jan
Validation sprint
Workshop
12 p.m. ET
90 min
THU
13
Jan
Idea review clinic
Q&A
12 p.m. ET
45 min
to
MON
17
Jan
Map your students’ transformation
Lesson
12 p.m. ET
60 min
WED
19
Jan
Course outline workshop
Workshop
12 p.m. ET
90 min
THU
20
Jan
Outline review clinic
Q&A
12 p.m. ET
45 min
to
MON
24
Jan
Plan lessons that get results
Lesson
12 p.m. ET
60 min
WED
26
Jan
Recording and slides workshop
Workshop
12 p.m. ET
90 min
THU
27
Jan
Lesson review clinic
Q&A
12 p.m. ET
45 min
to
MON
31
Jan
Choose and set up your platform
Lesson
12 p.m. ET
60 min
WED
2
Feb
Sales page workshop
Workshop
12 p.m. ET
90 min
THU
3
Feb
Tech Q&A clinic
Q&A
12 p.m. ET
45 min
to
MON
7
Feb
Build your waitlist
Lesson
12 p.m. ET
60 min
WED
9
Feb
Launch email workshop
Workshop
12 p.m. ET
90 min
THU
10
Feb
Pricing and offer clinic
Q&A
12 p.m. ET
45 min
to
MON
14
Feb
Run your launch week
Lesson
12 p.m. ET
60 min
WED
16
Feb
Live launch workshop
Workshop
12 p.m. ET
90 min
THU
17
Feb
Launch debrief and next steps
Q&A
12 p.m. ET
45 min
Who it’s for
Is Launchwright right for you?
This is for you if
You know your topic well and want to turn it into a paid course.
You have an audience, even a small one, or you’re ready to build one.
You can give it four to five hours a week for six weeks.
You want live feedback and accountability, not another video library.
You’re ready to launch in the next three months.
This isn’t for you if
You’re looking for a done-for-you course or a quick win.
You can’t make the live sessions or the weekly tasks.
You mainly want help with video editing or tech setup.
You haven’t chosen a topic you know well yet.
INCLUDED FREE
Stacked Bonuses
WORKBOOK
Course Launch Playbook
Bonus #1
Course Launch Playbook
A step-by-step guide to planning, pre-selling and launching your first course.
• Validate your course idea
• Build a waitlist from scratch
• Pre-sell before you record
• Plan your launch week
• Follow up and convert
$400
FREE
WORKBOOK
Course Launch Playbook
Bonus #1
Course Launch Playbook
A step-by-step guide to planning, pre-selling and launching your first course.
• Validate your course idea
• Build a waitlist from scratch
• Pre-sell before you record
• Plan your launch week
• Follow up and convert
$400
FREE
WORKBOOK
Course Launch Playbook
Bonus #1
Course Launch Playbook
A step-by-step guide to planning, pre-selling and launching your first course.
• Validate your course idea
• Build a waitlist from scratch
• Pre-sell before you record
• Plan your launch week
• Follow up and convert
$400
FREE
Bonus #2
30-Day Content Challenge
Daily prompts to grow your audience while you build your course.
• 30 daily post prompts
• Hooks and calls to action that work
• A weekly progress check-in
• Feedback from the cohort community
$150
FREE
CHECKLIST
30-Day Content Challenge
CHECKLIST
30-Day Content Challenge
Bonus #2
30-Day Content Challenge
Daily prompts to grow your audience while you build your course.
• 30 daily post prompts
• Hooks and calls to action that work
• A weekly progress check-in
• Feedback from the cohort community
$150
FREE
CHECKLIST
30-Day Content Challenge
Bonus #2
30-Day Content Challenge
Daily prompts to grow your audience while you build your course.
• 30 daily post prompts
• Hooks and calls to action that work
• A weekly progress check-in
• Feedback from the cohort community
$150
FREE
TEMPLATES
Course Outline Templates
Bonus #3
Course Outline Templates
Fill-in templates for structuring your lessons, modules and worksheets.
• Course outline canvas
• Lesson plan template
• Worksheet and checklist layouts
• Sales page wireframe
$200
FREE
TEMPLATES
Course Outline Templates
Bonus #3
Course Outline Templates
Fill-in templates for structuring your lessons, modules and worksheets.
• Course outline canvas
• Lesson plan template
• Worksheet and checklist layouts
• Sales page wireframe
$200
FREE
TEMPLATES
Course Outline Templates
Bonus #3
Course Outline Templates
Fill-in templates for structuring your lessons, modules and worksheets.
• Course outline canvas
• Lesson plan template
• Worksheet and checklist layouts
• Sales page wireframe
$200
FREE
Bonus #4
Lesson Library
Recorded deep dives on pricing, platforms and getting students results.
• Pricing your course
• Choosing a course platform
• Recording on a budget
• Getting student results
$250
FREE
VIDEO COURSE
Lesson Library
VIDEO COURSE
Lesson Library
Bonus #4
Lesson Library
Recorded deep dives on pricing, platforms and getting students results.
• Pricing your course
• Choosing a course platform
• Recording on a budget
• Getting student results
$250
FREE
VIDEO COURSE
Lesson Library
Bonus #4
Lesson Library
Recorded deep dives on pricing, platforms and getting students results.
• Pricing your course
• Choosing a course platform
• Recording on a budget
• Getting student results
$250
FREE
EMAIL SEQUENCE
Launch Email Sequence
Bonus #5
Launch Email Sequence
Six ready-to-edit emails that take your waitlist from interested to enrolled.
• Waitlist welcome email
• Three value emails
• Doors-open announcement
• Last-chance reminder
$120
FREE
EMAIL SEQUENCE
Launch Email Sequence
Bonus #5
Launch Email Sequence
Six ready-to-edit emails that take your waitlist from interested to enrolled.
• Waitlist welcome email
• Three value emails
• Doors-open announcement
• Last-chance reminder
$120
FREE
EMAIL SEQUENCE
Launch Email Sequence
Bonus #5
Launch Email Sequence
Six ready-to-edit emails that take your waitlist from interested to enrolled.
• Waitlist welcome email
• Three value emails
• Doors-open announcement
• Last-chance reminder
$120
FREE
Bonuses Total Value: $1,120
Pricing
Add it all up
The Core Offer
6x live lessons
$1,697
6x live workshops
$1,200
6x live clinics
$980
The Bonuses
Course Launch Playbook
$400
30-Day Content Challenge
$150
Course Outline Templates
$200
Lesson Library
$250
Launch Email Sequence
$120
TOTAL VALUE:
$4,997
YOUR PRICE TODAY:
$1,197
$997
or 3 monthly payments of $349
$200 off until Friday, December 31
That’s 80% off the total value.
Join the first two sessions. If it’s not for you, get a full refund within 14 days.
Testimonials
Hear from past students
First launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterFirst launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterFirst launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFirst launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterFirst launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterFirst launch: 64 studentsI’d been sitting on my course idea for two years. Six weeks later I had a validated outline, a waitlist and 64 paying students on launch day.
Maya OkaforYoga teacherWaitlist of 400+The waitlist module alone was worth the price. I built a list of over 400 people before I opened the doors.
Lena HoffmannLanguage tutorPrice doubled with confidenceThe pricing session gave me the confidence to charge twice what I’d planned, and people still said yes.
Aaron ClarkeCareer coachEvergreen sales every weekThe email sequence runs in the background and brings in new students every single week.
Grace AdeyemiBusiness mentorFirst $1,000 onlineSeeing that first $1,000 come in from something I built myself was huge. The community made it feel possible.
Lucas MoreauDeveloperBuilt a course in 6 weeksClear steps, honest feedback and a group that kept me accountable. Exactly what I needed.
Chloe MartinPilates instructorShipped instead of planningI used to plan endlessly. This cohort made me ship, and shipping is what made me money.
Noah FischerCopywriterPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachPre-sold $6,200 in week 3The pre-sell framework changed everything. I sold the course before recording a single lesson, so I knew people actually wanted it.
Tom WhitfieldFinancial coachCourse now 40% of revenueMy online course now brings in 40% of my income, and I’ve freed up three evenings a week.
Daniel MensahFitness coach92% completion rateMy students actually finish the course now. The lesson templates made everything clearer and easier to follow.
Hannah PriceNutritionistFrom 0 to 120 studentsI started with no audience at all. By the end of the cohort I had 120 students and a clear plan for round two.
Oliver BennettMusic teacherLaunched with 12 testimonialsThe beta-launch idea meant I had real student results and testimonials before the public launch.
Zara PatelWellness coachCourse replaced client workMy course now replaces about a third of my client work, so I’m finally less stretched.
Samuel OseiAccountantFirst 50 studentsGetting my first 50 students felt impossible a few months ago. The step-by-step plan made it simple.
Aisha RahmanParenting coachFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFrom idea to launch in 6 weeksI finally stopped tweaking slides and shipped. The weekly deadlines and live feedback kept me moving when I would normally stall.
Priya RamanUX designerSold out first cohortI was scared nobody would pay for a drawing course. My first cohort of 30 sold out in four days.
Sofia MarquezIllustrator$11k launchI’d tried launching twice before on my own. This time I had a plan, and it was my best launch by a mile.
Kenji WatanabePhotographerRecorded the whole course in 10 daysThe recording-on-a-budget lesson saved me weeks. I filmed everything at home with what I already owned.
Amira HaddadInterior designer3x return in the first monthI made back three times the cohort fee in the first month after launching.
Ethan BrooksMarketing consultantWaitlist sold out twiceI’ve run two sold-out intakes since the cohort, both from the same waitlist system.
Ingrid LarsenCeramics teacherCourse plus communityI launched a course and a paid community side by side, and both are growing every month.
Ben CarterWoodworkerFAQ
Frequently asked questions
Experts, coaches and creators who want to turn what they know into a profitable online course. It works whether you’re starting from an idea or have a course that isn’t selling yet.
Experts, coaches and creators who want to turn what they know into a profitable online course. It works whether you’re starting from an idea or have a course that isn’t selling yet.
Experts, coaches and creators who want to turn what they know into a profitable online course. It works whether you’re starting from an idea or have a course that isn’t selling yet.
The next cohort starts on the date shown above and runs for six weeks. Each week has three live sessions: a lesson on Monday, a workshop on Wednesday and a clinic on Thursday.
The next cohort starts on the date shown above and runs for six weeks. Each week has three live sessions: a lesson on Monday, a workshop on Wednesday and a clinic on Thursday.
The next cohort starts on the date shown above and runs for six weeks. Each week has three live sessions: a lesson on Monday, a workshop on Wednesday and a clinic on Thursday.
Plan for four to five hours a week: three one-hour live sessions, plus time to work on your own course.
Plan for four to five hours a week: three one-hour live sessions, plus time to work on your own course.
Plan for four to five hours a week: three one-hour live sessions, plus time to work on your own course.
Every session is recorded and added to the member area within 24 hours. You can catch up at any time and still ask questions in the community.
Every session is recorded and added to the member area within 24 hours. You can catch up at any time and still ask questions in the community.
Every session is recorded and added to the member area within 24 hours. You can catch up at any time and still ask questions in the community.
No. Week one starts with validating your idea from scratch, and week five shows you how to build a waitlist before you launch.
No. Week one starts with validating your idea from scratch, and week five shows you how to build a waitlist before you launch.
No. Week one starts with validating your idea from scratch, and week five shows you how to build a waitlist before you launch.
A laptop and a free account on the course platform of your choice. We compare the main options in week four, and no paid software is required.
A laptop and a free account on the course platform of your choice. We compare the main options in week four, and no paid software is required.
A laptop and a free account on the course platform of your choice. We compare the main options in week four, and no paid software is required.
You keep the recordings, templates and bonuses for 12 months after the cohort ends, including any updates made in that time.
You keep the recordings, templates and bonuses for 12 months after the cohort ends, including any updates made in that time.
You keep the recordings, templates and bonuses for 12 months after the cohort ends, including any updates made in that time.
You finish with a validated offer, a full course outline and a launch plan. Alumni are invited to monthly group calls and get priority places on future cohorts.
You finish with a validated offer, a full course outline and a launch plan. Alumni are invited to monthly group calls and get priority places on future cohorts.
You finish with a validated offer, a full course outline and a launch plan. Alumni are invited to monthly group calls and get priority places on future cohorts.
Yes. Join the first two live sessions and complete the week one tasks. If it still isn’t right for you, email us within 14 days of the start date for a full refund.
Yes. Join the first two live sessions and complete the week one tasks. If it still isn’t right for you, email us within 14 days of the start date for a full refund.
Yes. Join the first two live sessions and complete the week one tasks. If it still isn’t right for you, email us within 14 days of the start date for a full refund.
Yes. You can pay in full or choose three monthly payments of $349 at checkout ($419 a month after the launch discount ends).
Yes. You can pay in full or choose three monthly payments of $349 at checkout ($419 a month after the launch discount ends).
Yes. You can pay in full or choose three monthly payments of $349 at checkout ($419 a month after the launch discount ends).
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